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Predictive Analysis Research Paper


Predictive Analytics has been developed in the last 50 years and today we are seeing a huge jump in the number of companies that are using Predictive Analytics.


  • Predictive analytics offered a customer-centric view which helped identify the need of a customer and offer products and services basis their need through their preferred channel and message.

  • Predictive analytics used to be out of reach for most organisations. However, recent advances in the technologies that underpin it, including machine learning and AI, have made it more accessible.

  • And although just 28% of U.S. businesses use predictive analytics, the majority surveyed consider it to be “critical” or “very critical.”

 

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